What if you advertise on a broken competitor's website?

Question

contextual advertising

good afternoon, actually a question in a subject. Now Yandex ranks sites according to the behavioral factor, that is, if a person did not find what he wanted on the site, Yandex will underestimate this site in the search results. what if at the same time give a direct to this non-working site and buy links?

Answer 1

You can’t sink a big fish like that, you’ll rather go bankrupt yourself.

Answer 2

The director will not miss ads on a non-working site, links will not work if the site is down. In addition, Yandex will not be able to get a behavioral factor since there is no Yandex metric. In addition, the behavioral factor does not even seem to be in the top ten factors.

Answer 3

What does it mean to a broken site? If the site is in the top now, then it works? How do you advertise its non-working version.

Answer 4

Thinking in the right direction. Only, apparently, the question is not correctly asked. At the same time, of course, spoil the karma)

Answer 5

Yandex Direct will not let you create an ad for broken links.

Answer 6

and why not working? if advertised well, a slashdot effect can happen

Answer 7

You don't have to do anything. Users will constantly skip it in the search, that is, always go to the next result. Yandex will see this and, when updated, will move this site, because all users from the search continue to view the results and click on the links below. This means that the site is either down or not responding to this request.

Answer 8

You just need to take it and try it. It depends on the amount of traffic and the budget in direct, and you also need to understand that traffic will flow from direct, and here there are already other principles of influence on the issuance rank. Comment. higher the user in the issue does not fire on urls, on headers - the main focus.