What exactly does google ads do?

Question

Search Engine Optimization

There is a cost per click at the top of the page. Those. when buying clicks, my request will be at the top of the page, and a bid will be charged for clicking on it, or what?)

Answer 1

If you, when setting the maximum bid limit, are guided by the price value for getting to the top of the page, or you have a strategy that optimizes bids for getting to the top of the page, then this means that the system will strive to show your ad as often as possible at the top of the page, if for this the designated bet limit is sufficient. When clicking on an ad, both the maximum bid can be deducted, as well as less or more (in cases where the system considers that the user is especially converting), but on average close to the maximum.