What books should be read on promotion, direct and Google adwords for a novice seo specialist?

Question

Search Engine Optimization

Good afternoon!
What books on these topics should be read? First of all, the relevance of this literature and the practical component are of interest. Video courses are also possible.

Answer 1

SEO is changing so fast that it makes little sense to read books; it’s
better to read off-docs from Google and Yandex and maultolk with a search.

Answer 2

The most relevant books on SEO are probably from Shakin. Look on trackers.

Answer 3

For contextual advertising, I advise all our new employees to read only official Yandex.Direct and Google Adwords references , as well as preparation for Google Adwords exams .
All books get outdated too quickly, articles are sketchy, and blogs are often one-sided. In contextual advertising, a versatile approach is largely encouraged.
And, of course, practice is very important (more significant). Only then does a person begin to understand how to work with the context.

Answer 4

I agree with my colleagues - the best books are of. Help Yandex and Google.
In recent times, everything is changing so dynamically that any other books quickly become outdated.
But they are heavy and uncomfortable for beginners.
And be careful - you can't learn love from a book, as they say!
Everything is ultimately tested in practice!
And ideally at the very beginning to undergo intensive training, with an emphasis on practice!
This is exactly what will happen this weekend
on April 15-16, the Easy Yandex.Direct course will take place in St. Petersburg.
http://confidence.su/event/coursedirect/
I myself have been engaged in advertising and website building for over 14 years. There are Yandex and Google certificates.
But how many courses I have seen - all of them are very complex and mostly theoretical.
It’s not possible for non-professionals to just take it and do it after them.
My practical course is an intensive two-day seminar for beginners and inexperienced Direct specialists, which will allow you to select about 1000 selected target keywords (with a list of 500+ negative keywords), set up the main types of advertising - search on PC, on mobile, advertising in YAN, retargeting. Get a CTR> 5% and as a result, very tasty placements for the minimum rates. For years I have polished the optimal concise setting formula, and seasoned it with the latest Yandex innovations and new trends.
I can talk about this for hours, but I won't bore you, more details here
PS:
And next in line is a course on Google AdWords, with experts from Google we will make a bomb! )
But I will write about this later.
And you write questions and wishes!