Z
Z
Zimaell2020-03-01 16:27:15
Search Engine Optimization
Zimaell, 2020-03-01 16:27:15

What are the ways to increase traffic from the search engine?

There is a news site, 1500 pages, about 20-30 articles of different lengths are added per day, the text is unique handwritten, everything is formatted according to standards, optimized for mobile devices, the site is about a month old, at the moment there are 70 clicks, 502 impressions, CTR 13.9%, the average position is 13.3...

The question is how to promote it further?
Interested in a free option, where to register it, what else can be done with it, how to increase traffic ...
In general, there is a site and now the question is how to promote it ...
Paid options, of course, are also of interest for the sake of interest, but considering that for a start there there will be google advertising and an affiliate program from amazon, it’s unnecessary to invest more than you fucked him later ...

Interested in any useful tips ... (except "nothing will work, close the shop")
Also, what topics are the most popular now, in terms of if you make more sites ...

Answer the question

In order to leave comments, you need to log in

5 answer(s)
G
granty, 2020-03-01
@Zimaell

1. Add a site to Yandex.News
2. Add a site to Google.News
3. Using community accounts in social networks, you can (without spam!) publish links to interesting news on the topic of the community. With the use of viral marketing and other marketing "baubles".
4. Don't listen to SEOs - they're playing noodles on your ears (fresh news is ranked according to a separate algorithm, not at all like other sites. Search engines have special robots for indexing news portals).
Please note that all media have their own YouTube channels and social media accounts. This is no accident.
Also keep in mind that people like to view news through all sorts of RSS feeds, that is, without going to your site.
UPD: I took out about the "ranking of news" from the comment:

News sites in search results
новости появляются в поиске через несколько минут/часов, обратите внимание на подчеркнутое зелёным:
5e5d37eecfa63482169107.jpeg
У поисковых систем есть "быстророботы" (быстроботы). Если ПС определит, что сайт - "новостной" быстроботы с него просто не вылязят.
То, что проиндексировал "быстробот" - сразу попадает (подмешивается) в выдачу, не дожидаясь внутреннего апдейта базы поисковика.
Поэтому ранжирование свежих новостей происходит без учета внешних и внутренних ссылок (методом подмешивания в выдачу).
После внутреннего апдейта базы поисковика (что напроиндексировали его роботы) - "новость" начинает ранжироваться по общему алгоритму. Но к этому времени она устаревает - народ ищет уже более свежие новости.
С точки зрения SEO, внутренняя оптимизация для "новостника" важнее чем внешняя (ссылки с акнорами), поскольку когда внешние ссылки проиндексируется, новость уже не актуальна.
Также для новостных порталов имеет смысл заморочится с заголовками LastModified - боты ПС быстрее обнаруживают новые страницы, и меньше нагружают сервер повторной переиндексацией старых.

R
Rinat Haisman, 2020-03-11
@Rinat_Haisman

Make an announcement of each article in the social. networks, navigate the site through directories, put a link in the profile / description on the forums, create and promote Yandex.collections, q, directory, etc. Ways of the sea, there would be a desire.
Responsibly approach micro-markup and optimization of meta tags.
Do not forget about linking and optimizing the site structure. Google the SILO structure.
In my telegram channel @seospecialist, such questions are carefully sorted out.

A
Alexander Denisov, 2020-03-01
@Grinvind

1. Collect semantics.
2. Cluster and distribute across pages.
3. Check the correspondence of relevant pages in Yandex and Google.
4. Based on the semantics, find growth points, look at what positions the site is currently in, is it better than those sites that are in the TOP? If worse, keep working on the site.

Z
Zimaell, 2020-03-01
@Zimaell

3. Check the correspondence of relevant pages in Yandex and Google.

I have a website in German, does it make sense to register it in Yandex?
And since the site is news, news is fasted there based on realities and not selectively articles of a certain plan ...
Well, and so on the topic - which is more profitable, write fresh news every day for several articles or well-written articles (with the correct use of keywords, correctly sentences are built, etc.)
I think that given that the site adds 20-30 plain text articles every day, it is better than a static site with well-formed text, although I may be wrong, correct me if I'm wrong ...
And so on the formation of the text - where can I read how the text should look like that it was "tastier" for the search engine? After all, the better it seems to the search engine, then it will be shown more often, respectively, and there will be more traffic, I think so ...

A
Albert Kazan, 2020-03-02
@Farrien

20 articles a day?! God.
Googlebot probably doesn't have time to index them, so start by adding every link to new articles to the search console.

Didn't find what you were looking for?

Ask your question

Ask a Question

731 491 924 answers to any question