How many characters in the product description?

Question

Search Engine Optimization

Good day!
There is a product card, two photos, price, name.
How many words do you need to describe the product card itself. Let's say a men's t-shirt? And does it have to be very similar to the description of the page?

Answer 1

The description should be as unique as possible and definitely should not overlap with the description, in general, when compiling the description tag, be guided by advertisements. Contextual advertising specialists always pay great attention to this, since such an indicator as CTR is very important to them. As for the number of characters directly, it does not matter here. Usually product categories are promoted, not cards. Other parameters are important for product cards: linking, for example. Make blocks "buy with this product" or "similar products", etc. (if the subject of your site allows). Also, on all product cards, put a link to the category to which this product belongs (preferably with a variety of anchors).