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Oleg Prilepa2016-09-25 09:16:46
Automation
Oleg Prilepa, 2016-09-25 09:16:46

What are the tools for automatic SEO audit of a site when moving?

Good day!
Once again I ran into a case when, after moving the site (redesign, moving to a new CMS), it is necessary to save the entire structure, title, keywords, description, h1.
If the sections have moved, check that there is a correct redirect (301).
So that in the end for the search engine after placing a new copy of the site on the main domain "nothing has changed".
How we do it in a semi-manual mode:
1. We collect the structure of the old site using a spider (for example, Seo Frog Spider );
2. Upload the list to Excel (or Google Sheet);
3. Building tables using Seo Tools For Excel, and Google spreadsheets, in my opinion, can do this out of the box, but there is a limit on the number of hits;
3.1. Status check: Link on the old site \ Status (200, 301, 404) \ Link on the new site (formula from the first column) \ Status (200, 301, 404) \ Where 301 status leads
And based on this table, the structure is being finalized (put down 301 redirects) but a new site so that there are no lost (404) pages.
3.2. Title check: Relative link \ title on the old site \ title on the new site \ matches or not (formula)
3.3. Similarly h1, keywords, description
All this takes a lot of time, it takes a long time to execute, it takes a long time to recalculate.
Perhaps I'm just not aware, and there are some fully automatic tools for such an audit?

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Optimus, 2016-09-25
Pyan @marrk2

You just need to make sites on normal CMS that allow you to completely save the addresses of the old pages of the site. Redirects are not needed, change titles and design if necessary - you're done.

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