What are the effective methods of website promotion?

Question

Search Engine Optimization

Hello!
Created a website (beauty salon). What are the really effective methods for attracting customers at the time of 2017? At the moment I'm thinking about social. networks and Instagramm. How can people be attracted to the site?
There are simply doubts that these tons of text and descriptions really work in 2017. I make the site familiar, they currently have a site with a design and appearance of 2000-2003, with a bunch of text. There are 6-16 visits there for a month and I think it's me (since I went to look there to see the content, menu, etc.) and probably the owners of the salon :) In this regard, I assume that filling the site with such a volume of literature is very ineffective and high competition (especially if you do not through the studio, but on your own being not a professional).
Does anyone have any ideas and / or methods, how to alternatively attract people or customers to the site in general?
I would be very grateful to everyone for the answers! Thank you!
PS When we agreed on my site development services, it was discussed only the creation of the site itself (design, pictures, photos, information about the salon, animation, location, and all that) can't they ask me for SEO? Since this is a slightly different area, and the prices and tasks are already different there?
PPS Another question about paying for the site I want to ask for 50% of the market value of creating the site and for technical support 50% of the same market value. I just started doing this and these are actually almost my first clients. I'm not a professional and I'm facing rookie difficulties. Is my payment strategy appropriate?

Answer 1

I may write a banal thing, but still: It is not necessary to make a site for the sake of a site.
If there is a need for a site that can bring real benefit to the client of the salon (future or present), then visitors to the site will appear on their own.
For a beauty salon, these could be the following functions:
1. Entry to the queue (directly from the main page), to the general or to the master.
2. Information about the masters (training, vocational guidance)
3. Catalog of hairstyles, so that you can immediately poke your finger and say "I want how it is here."
4. Contacts, directions and working hours.
5. Promotions that will be available only to regular visitors and site visitors.
Regarding promotion, it probably makes sense to do geo-location promotion, i.e. promote among local residents through social networks as the most potential customers. But here the question arises: who is looking for salons in social networks?
I myself recently looked for a salon (hairdresser) nearby, so I am writing what was enough.
Searched through 2Gis and maps. There it is also worth first of all to score the address of the site, the mode of operation and contacts.
UPD: I will add: you say that the customer wants to concentrate on online and he has shares. A good option to lure the audience to the site is to provide goodies to site users. For example, everyone who made an order via the Internet - a 10% discount, or distribution of coupons for a free service. Take an example from large sites - the same Aliexpress.

Answer 2

How can people be attracted to the site?

Maybe start with a more important question - how to attract customers to the salon? You will get an answer to this question, and then think whether you need a site or not.

Answer 3

You can ask for support depending on the required tasks, additional functionality and the man-hours spent on them. So you can roughly calculate the cost of the required tasks and submit an act of completion, which will be the most official

Answer 4

Now it is very convenient to do promotion through social networks.

Answer 5

If we are talking about attracting potential customers, now lead generation is actively used https://clever-dm.ru/services/lidogeneratsiya.html The more effective transitions to the site, the greater the likelihood that some of them will bring real profit. Moreover, in terms of time frame, lead generation gives results quickly, and the conversion increases.