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tsiguleva2011-06-10 14:55:29
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tsiguleva, 2011-06-10 14:55:29

What are the arguments "for" and "against" the logo and typography of the recent creation of the Lebedev Studio?

This question is not created for the purpose of criticism or praise. I want you to help me figure it out.
A recent creation by Lebedev's studio is "the signature style of the Odessa Opera and Ballet Theatre".
www.artlebedev.ru/everything/odessa-opera/ How
is it in general? Can anyone provide specific arguments either for or against? This work was re-pitted on many resources, but nowhere did I find a reasonable explanation for this or that position.
All my inner feelings boil down to the fact that this logo is not the optimal solution to the task, but my not deep knowledge in the field of typography makes me think.
I ask you for help. Thank you.

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7 answer(s)
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MikhailEdoshin, 2011-06-10
@MikhailEdoshin

The invisible hand of the customer is felt in this logo :)
The logo is original, although I personally do not like the crown itself - it has some kind of unpleasant shape, it is graphically unstable, and needs a crutch in the form of an inscription. In addition, I am confused by the manufacturability of all these little things (although, as far as I can see, they draw special versions for each size) - in my opinion, letterheads and invitations are not real (there is a distinct gradient on the logo), but I would still try all this really print it out (or imprint it, as they are supposed to use it there) and see.
In general, the logo does not have to be a masterpiece :) Sometimes it works out, but not often, you can’t make every logo a masterpiece; the main thing is to be.

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Vitaly Zheltyakov, 2011-06-10
@VitaZheltyakov

Hack.
Crown in the form of the letter "O" - from the word Odessa or opera. Some stupidity. No coherent meaning.
The approach resembles the coat of arms of the city of Kotovo (http://geraldika.ru/symbols/23215). There is a cat on the coat of arms, despite the fact that the city is named after the national hero Kotov.

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Alexlexandr, 2011-06-10
@Alexlexandr

Great job in my opinion.
Firstly, it is quite classical in execution.
Secondly, it remains in second place, without overshadowing the Odessa Opera itself, as it should be for the logo in this case.
Thirdly, it has the potential for a variety of applications.
And the whole corporate identity package looks just as great.

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Marcel Markhabulin, 2011-06-10
@milar

Theaters, apparently, have such a corporate identity with similar out-of-date logos. I looked for sites of theaters in Paris, New York - all nonsense. I found something with a beautiful idea and extremely poor implementation on the website of the theater in London . Now we can say that it looks like some of the symbols of the Olympic Games, cups, awards, and in terms of colors it looks like the logo of the Chrome browser. But, I liked it. Made a long time ago, but modern.
I am far from design and typography. But I, as a consumer, would pass by the logo from the Lebedev studio. And on the London look delayed.

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Alexander, 2011-06-11
@Alexx_ps

Task. To develop a modern theatrical corporate identity.

I would not say that the logo and the selected font look modern, it smells of retro here. It looks like a ring.

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rapida, 2011-06-14
@rapida

I don't understand Lebedev. Either he writes that it is impossible to write in logos with caps, then he himself violates this rule.

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