What affects the income of an online store?

Question

Marketing

Hello, please tell me in which literature you can find information on
product parameters and external parameters that affect conversion, income, etc. online store? Example parameters: novelty, discount availability, seasonality, user's geographic location. Ideally books, articles and scientific papers.

Answer 1

Ideally books, articles and scientific papers

There is such a thing as marketing, that's what you need to study.
It is desirable to take a course of study, within the framework of this course you will receive both knowledge and references to literature.
Or is this question a topic for a course paper?

Answer 2

Traffic quality (Different channels have different ones) -arbitrage blogs Product offer
competitiveness (prices, additional services, delivery, promotions, utp) -marketing blogs Page design
(ease of navigation, detailed product reviews) -eccomerce blogs -in particular materials on usability and conversion
increase Responsive support service (how quickly they will call the client back - they will clarify the details)
Payment options (cash, card, etc.)
Delivery speed
- these are materials for optimizing business processes

Answer 3

Prices and guarantees for the return of low-quality goods.

Answer 4

Google to the rescue. If you enter your question into a search engine, it will give out a bunch of example articles.
Read, proofread the information you need.

Answer 5

Traffic affects the income of an online store. There is traffic - there are leads - there is money.

Answer 6

I am more inclined to agree with Mr. Spetros. Of course, as Ilnur said: "Traffic affects the income of an online store. There is traffic - there are leads - there is money ...", but without the knowledge of drawing up a marketing plan, at least its basics, it will not be possible to attract the same traffic, consequences and profitability of IM. Specifically, what literature to read - an approximate list taken from the first link of the search.
I hope the answer is useful to you!

Answer 7

lpgenerator.ru/blog/2015/01/09/effekt-cenovoj-prim...
Read LPGgenerator's blog, there are all possible answers to your question.
To health

Answer 8

novelty, availability of discounts, seasonality, geographic location of the user

- this is all good, but as for me, a good stucturization of the product catalog is no less important. If the user managed to place an order in 3 clicks - this is a victory! And if your traffic is high and other "goodies" seem to be taken into account, but a potential client has to decently delve into the tabs to find what is of interest - do not wait for sales.

Answer 9

This question can only be answered empirically. No other way. You can also read the magazine "Marketing" (although there is some kind of scanty circulation and the price is like that of a small rocket) and other people's Ph.D. and dissertations. In them you can find numbers and analysis of individual cases. Both are available in Leninka (the first is in the subscription department, the second is in electronic form on computers ... There is something even online, after registration). But all these figures will be outdated by at least 2-3 years. In online marketing, things change very quickly. True, this does not mean that it is useless to study this experience.

Answer 10

I would like to see scientific work on this topic)
A lot of the factors listed above influence. Scientific works in Russian, worthy of attention, most likely do not exist.