Web design: online store for women

Question

Marketing

I received a new order: I need to redesign an online store that sells uggs. The main audience, as you might guess, is women.

Comrades, tell me, what "chips" can make the site attractive and convenient for women? What will help keep a potential customer on the site, make them look through the catalog and make a choice?

General advice on online shopping is not needed, it is precisely those tips that are relevant for "women's" stores that are of interest.

PS: if there are articles on this issue, I will be grateful for the links.

Answer 1

The background color is pink, the ubiquitous use of ruffles and not related to the work of the store advertising magazines, collections. Sorry, got out)

Answer 2

From experience:
1. Duplication of the catalog (top and right)
2. A significant increase in product previews.
3. As little text as possible, more photos.

Answer 3

Better late than never. Link to work:
www.free-lance.ru/users/bad_day/viewproj.php?prjid=2957493