We changed the design of the landig page, orders disappeared. What could be the reason?

Question

Conversion

Hello.
The situation is this ... About 8 months ago, we were closely engaged in the sale of chests of drawers.
We made a landing page, set up advertising and sales went on, we sold about 3-6 chests of drawers a day purely from this landing page.
Then, for a number of reasons (in connection with the introduction of the law on certification), we stopped working for 3 months.
Now they opened a new company, created a new domain, made a new landing page (more modern, in my opinion), and launched the same advertisement. Only the domain name was changed into it...
The ad has been running for two days, the result is zero... not a single request, not a single call...
I have three possible versions.
1. Due to the economic situation in the country (Belarus), people do not want to buy even chests of drawers, even for such amounts. (the price has not changed since then).
2. Summer. Then when they were selling successfully, it was winter, and the beginning of spring... Now it's summer, and maybe nobody needs them...
3. New landing page...
I can't show the old one, because. it has not been preserved... in connection with this, they made a new one... And I can show you a new one 100komodov dot by
I would be grateful for any advice. Thank you!

Answer 1

crisis in the country. Or are you not aware?

Answer 2

Well, what about advertising, how many transitions were there?

Answer 3

Web visor see what it shows, maybe people want to order but can't for some technical reason.

Answer 4

Did the orders come from advertising? Or did people find the site in the search engine, in the SERP? Maybe orders from organic search came in, and now the new site is so low that no one sees it.

Answer 5

All these conjectures will remain guesses until it is unknown:
Those. either the conversion went down to zero with approximately the same flow of site visitors, or there were significantly fewer visitors (or both). As an option - the visitors are not the same (not the target audience).
If the first (less conversion) - page design + content \ general economic situation \ out of season (?)
If the second (lower flow) - advertising effectiveness \ bad domain \ general economic situation \ out of season (?)
All this can be found out.

Answer 6

to buy a chest of drawers right away, it sounds doubtful, let people just think about their future purchase, take your time, if there is traffic and a good product, then there will be sales.

Answer 7

Do something with the order button, during a quick view, I only noticed it on the 3rd chest of drawers, maybe change the color or something else

Answer 8

Jazzcool : If something has already worked, then this "something" should be applied and with small, small steps move towards "modern in my opinion". You are not an apple to be so self-confident

Answer 9

A/B testing

Answer 10

The whole problem is that now you are "fake". Show yourself real.
Add photos of production, warehouse, delivery vehicles, people who work for you.
Make it clear that you are real and real people, add the ability to ask a question online
Use real photos, add the ability to enlarge the picture and see the texture of the material, as well as small nuances (joints, seams, etc.).
You now have licked computer models on the site, make good content and orders will flow like a river.
Add photos of real employees to the "how we work" block, add photos of the office from the street to the "Contacts" block.
Add photos of your chests of drawers in the apartments of customers, ask for reviews.
I 100% guarantee you an increase in the number of orders after these events.