Ways to bypass SmartScreen?

Question

Windows

There is a desktop application, the task is to bypass SmartScreen.
At the moment, it is clear that:
1. you can purchase an EV certificate
2. you can wait indefinitely until the application gets a reputation
If you sign with a standard certificate and get certified for the Windows Store, will this help?
Also, according to option 2, what is at least approximately the order of time / number of users? Let's also say it's signed with a standard certificate.