Voynushka in Yandex.Direct

Question

contextual advertising

Preamble: there is a small online store operating in a rather narrow profile. Despite the narrow profile, there are, of course, competitors. And the situation is such that as soon as I bid (in GP or special), competing ads almost instantly force me out, raising their bids by "the same as I have + a little more."
Googling suggested that there are automated contextual advertising brokers that do all this.
Now the questions are:
1. How legal is this from the point of view of Yandex.Direct?
2. Is it reasonable to connect such a broker to your company? After all, if the robots clash with each other, constantly raising the stakes, there will be no winners (except for Direct itself)
3. Which broker would you recommend? Of those that I found, either the conditions did not suit me (budget from 30,000, running companies through a third-party organization, etc.), or there are doubts about their reliability at all.

Answer 1

IMHO, this is not a broker, they just have a high maximum special placement rate. And until you give a price above their ceiling, they will interrupt you.
On the other hand, in the same way, you can successfully drain their budget and then advertise at adequate prices, they wrote about this on Habré - habrahabr.ru/post/108574/

Answer 2

1. Legal. 2. This functionality is available directly in Yandex.Direct.

Answer 3

I think that it is reasonable to operate with the concept of a weekly budget.
Therefore, for my store I set such a budget, and the maximum possible bid (calculated by the reasonable sufficiency method) with the “spend money based on the maximum number of clicks” setting.
I'm not worried.
???
Profit.

Answer 4

You can try sites like elama or apishops
On the other hand, it is important for you to calculate the conversions of clicks into orders, determine the maximum cost of the order that you can afford in order to remain in the desired profitability. And then the maximum rate will become clear.
Maybe you don't need to fight with a competitor at all, but always stay below him;)

Answer 5

Yasha has an autobroker enabled by default. You set max. for example, a bid of $10, but you pay not $10, but your competitor's max bid from below +1 cent.
Rate management services are difficult to understand, require a subscription fee and are needed in several cases:
1. Support competitors. If the enemy bet is $10, then bet $9.99 so that the adversary pays the maximum. However, out-of-the-box services do not. (As I know). So you need to order. You can get yourself under a prop or grab a ban in Yasha for auto props.
2. Do not shine your max. rate to competitors. However, there are pitfalls here. Let's call that max bet that you score in the service virtual (for example, $10). The system will set the real max. bet such that it is enough to occupy the position. For example, if your competitor has a $5 bid, then the system will bet $5 + 0.01 = 5.01. If a competitor places a bid of 5.02, then you will hang in 2nd place for at least an hour, although your virtual bid would be enough for 1st place.
Yasha updates backend rates every 15 minutes (if the weather is good). Another 10 minutes are required for data on competitors to move from the backend to the frontend database. In other words, if a competitor places a bid, then we will know about it at least 25 minutes later. Services update the data at least once every 15 minutes, and from the beginning of reading the rates, before sending the data, it takes some time (the processor does not process all the data instantly, the channel width is not infinite). If the rate was updated immediately after reading, then you need to wait at least 2 cycles for the system to react to it. Somewhere in a circle-run, about an hour will pass and all this time you will take a position worse than you could. In other words, to get the average rate update time, you need to multiply the time declared by the service by 1.75 + 25 minutes (ping inside Yandex).
3. Protection from props. Although there are very few sub-pigs and services do not completely save from them. Services make manual backup difficult or slow.
4. Hold def. position. Through Yasha, you can only tune in to the first or last SR or the first or last guarantee. For example, 3 in a guarantee. I don’t understand why this is necessary, but all services have such a feature.
5. More flexible distribution of rates by hour in Yasha, you can set the coefficient for the hour. But not a specific rate for a key at a specific hour. IMHO too much hassle.
6. "Smart" jumping over positions. For example, if 1CP is only 10% cheaper than 2CP, then switch to 1CP. However, the rate should depend primarily on the conversion. This is the maximum amount of money you are willing to pay per click. And the conversion does not depend much on positions. Well, except for the case when you are selling small things well above the market (in this case, buyers should not be aware of the market price or be very lazy).

Answer 6

In order to stay in the right places, you need frequent updating of rates.
Try m-direct.ru - an honest update every 5 minutes. Works via Ya.Direct API.

Answer 7

Try direct.seodroid.ru. Tracks the change in the auction once every 4 minutes, and in order not to overpay for clicks too much and stop in time, you can specify the amount that you are really willing to pay for the transition (not the cost of a click, but the price charged).