[Usability] What is better to place on the first screen?

Question

Design

There is a choice between a button and an order form. The order form is not small: phone, email, name, download and 2 more points.
So is it better a button with a modal form or just a form? A / B tests are not possible. Who can advise what should be placed on the first screen to sell a custom product?

Answer 1

You know what would be nice, a person uploads a photo and immediately sees the result of the work: on the wall (the background can also be made different - bedroom, living room, kitchen) there is a picture with his image and, depending on the parameters (modular, not modular, dimensions) sees how it will look like reality. Remove either phone or email in the form - people will hardly want to give their contacts to just anyone. Remove required errors and so it is clear that the fields are not just worth it. The top of the site still twitches unpleasantly when scrolling. Instead of the text "WHY CHOOSE EXACTLY US" you can immediately "We love our customers", in my opinion a stronger statement. The button to pay is not clear what it does.

Answer 2

Aesthetically, a big button is better than a big shape.
From the point of view of the convenience of the buyer - if you need to enter a phone number, then why not reduce the entire form to this one field and just call the buyer back?
From a usability point of view (if you can't change the service as described above) - better form, broken down into steps (wizard, as described by @Fesor). And around it, the design is already somehow twisted so as not to complicate the screen.

Answer 3

It depends on what goals your page has: if it is a banal landing page, where you talk in detail about the benefits, show photos of happy people, you should not immediately scare the user with a large and complex order form. Let them get a grasp, feel the need for your product, and only then, when the user confirms his desire to purchase it by clicking the "order" button, ask him for passwords / appearances / codes from bank cards.