Turnkey Landing?

Question

Design

Guys, I need advice from knowledgeable people.
Actually, you need to make a turnkey landing. Texts, understanding what blocks should be, etc. no.
Where to begin ? Find someone like a marketing copywriter first? who will make a prototype and write texts, and then go to the designer? Or how is it done in general?

Answer 1

Where to begin ? Find someone like a marketing copywriter first? who will make a prototype and write texts, and then go to the designer? Or how is it done in general?

0. Competitive analysis. Drive requests into Yandex / Google, open 100 (not a typo) competitor sites, write out the competitor’s address in Excel, what is good, what is bad, what you liked, what you didn’t.
1. The most important and most important thing is the portrait of the target audience . After that, it will be clear to you how many landing pages and which ones you need to do, and what kind of traffic and from where you will drive to your landing page (s).
2. Prototype. Order freelance or do it yourself in half a day. There are a lot of services (I can throw off a list of 20+ services). From free, if a one-time project - then moqups.com or http://pencil.evolus.vn, if permanent - draw.io (+ include additional shapes with bootstrap and mockup)
3. Write a detailed technical specification for the design, where, in addition to the mockup, you indicate your requirements.
3. Ordering a design according to your TOR and a prototype on freelance resources
4. TOR for layout 5.
Ordering layout on freelance resources
satisfaction from the result and faith in humanity.

Answer 2

Find something similar on the Internet and do the same, but with a different design and with your own set of blocks, focusing on existing sites on your subject.

Answer 3

First a prototype with texts, then everything else.
If a marketer is friends with something like Figma, then it’s generally cool.
Usually developers are interconnected and can easily be taken on a turnkey basis.