Traffic from Google Ads is defined as direct. what's the matter?

Question

Angular

Hello, I launched an ad in google ads
. I clicked 55.
But in Google analytics, 34 is defined as direct,
and only 1 as Paid Search.

what's the matter?

Answer 1

Have you turned on autotagging?
https://support.google.com/analytics/answer/103398...
If it doesn't help, add your own UTM tags. Can be built using the automatic UTM builder: https://ga-dev-tools.web.app/ga4/campaign-url-builder/