yesmark2022-02-10 02:32:15
yesmark, 2022-02-10 02:32:15

Traffic from Google Ads is defined as direct. what's the matter?

Hello, I launched an ad in google ads
. I clicked 55.
But in Google analytics, 34 is defined as direct,
and only 1 as Paid Search.

what's the matter?

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1 answer(s)
Dmitry Alyoshin, 2022-02-10

Have you turned on autotagging?
If it doesn't help, add your own UTM tags. Can be built using the automatic UTM builder: https://ga-dev-tools.web.app/ga4/campaign-url-builder/

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