To be or not to be - Eddystone?

Question

Google

Hey!
I have an outlet in the mall, I would like to try Eddystone. Before buying a beacon, I want to clarify a couple of questions:
- Do I understand correctly that without an installed application, the user will receive just a link? Can I specify a Vkontakte group as a link?
- By clicking on the link, the Chrome browser opens, and the user follows the link to my group?
- Should bluetooth be enabled on the phone?
- How is the URL written in the beacon?
Expected use case:
1. I set a beacon and write a URL
2. The user walks past the store
3. The user receives a notification on the device (without a pre-installed application)
Is it really worth trying? :)

Answer 1

- you can
- follow the link, if it points to a group - then yes, there
- of course
- depends on the manufacturer, usually a proprietary application; you can also take any USB Bluetooth with BLE support and make a beacon from it (this thing costs $1-2 instead of ~$20 for a branded beacon, but it requires a computer, you can use the same Raspberry PI or even CHIP, which already has BLE on board) , if the laptop has BLE, then you can do it from the laptop (in Linux, 2 lines in the terminal)
Without a pre-installed application, the following conditions must be met:
1) Bluetooth is enabled
2) the option to detect devices in Chrome is enabled (in my opinion, it is still disabled by default) or there is a Physical Web application
3) the user will look at the phone, because the notifications are silent
Worth it or not - you decide.