The client wants to increase the coverage of the advertising campaign and reduce the price of the application, how to do it?

Question

Google Ads

The client wants to increase the coverage of the advertising campaign and reduce the price of the application, how to do it?

Answer 1

1. Reach:
Use YAN and Google Display Network, expand campaigns by display regions.
Depending on the product, it makes sense to embed "share" buttons - if the product is interesting, the user will share and increase the reach of the audience.
Manage social media traffic.
Collect a list of thematic sites where you can place posts or paid advertising, publications, reviews (for starters, it will be enough to write out 150 sites and place on 10-15 of them, compare the business effect, leave the most effective ones and place on 10-15 new ones)
2. Reduce the price of the application:
Use Retargeting and Remarketing . The cost of attracting a client through these channels is usually 5-15 times lower.
Usee-mail newsletters to increase loyalty through the provision of useful information, special offers, etc.
Conduct MVT testing .
Write headlines on 4U pages. Test different. A good headline reduces bounce rate by 4-5x and increases time on site by 2-3x.
Make multi- landings , in which the title adjusts to the content of the advertisements.
Make relevant ads.
Properly minus phrases at the campaign level.
Make cross-minus within advertising campaigns and advertising accounts. This allows you to reduce advertising costs by 2-5 times.
Analyze converting advertising phrases and ads...in Metrica or Analytics. Isolate those phrases with higher conversion, expand them and increase bids.
Think over the USP with the customer.
Connect autobroker primecontext - this is the highest-frequency autobroker (rates are updated every 10 minutes versus 30 minutes for all the others)
In my projects, all these actions led to the following results:
Conversion cost for 2 months of work was reduced from 9000 rubles to 2280 rubles.
The number of conversions has increased from 7 per week to 40 per week.
ROI increased from 140% to 6200% (B2B sector)