The attitude of Russians and search engines to the .com domain zone?

Question

Search Engine Optimization

Good afternoon, dear Habr users and Q&A regulars.
I have long been concerned about the issue of the transition of the resource to the .com zone. However, remembering myself about 2 years ago, being not a boom-boom on the Internet at all, purely according to the subjective sensations of that time - I did not like her, and stayed on such sites for a maximum of 3 minutes, that is, it was difficult to get a conversion from “the same me”, if the site was not in .ru (I still don’t understand why I had such a reaction - “baby duck syndrome”?). Rumors about Yandex are also rather sour, saying that it is more loyal to native ru than to dot-coms ...
It is good that such a visited resource as VK has switched to it, which changes the overall temperature in the hospital quite well, and indeed the trend.
Any opinions? Statistics, research, materials...? Maybe I'm just imposing a problem on myself?

Answer 1

The problem is more imagined than real. Let's think logically.
1) For those Russians who are not the first day on the Internet, .COM is the second default zone after .RU, most likely they understand this. Most of the “dummies” that you are afraid of do not distinguish the address bar from the Google or Yandex search bar at all.
Habrayuzer printf absolutely correctly noted that user preferences are shifting towards search. Sometimes, instead of remembering the domain (or trying to guess the zone), it's easier to type the name of the site into a search engine and get the result.
2) According to numerous statements by Yandex, the main thing for them is to provide the user with high-quality search results. I think no one in Yandex will agree with the statement “websites in .RU are definitely better than sites in .COM” - there are simply no grounds for this. Therefore, it would be rather strange to introduce any filters by “domain feature”.
3) VK - in your case, most likely, it is absolutely not an indicator (unless, of course, your site is a social network). They have their own motives for switching, their own site specifics (and thousands of their users without any hesitation enter their login / password on fake pages that look like VKontakte, but can be located at almost any address).
All of the above, of course. Alas, I did not come across any research on this topic.

Answer 2

Don’t even bother about Yandex - the .ru zone, if it somehow affects the issue, does not give a clear competitive advantage.
In general, modern Internet users rarely look at the address bar, relying more on search.

Answer 3

Opinion is the main content. ixbt.com from time immemorial in the mentioned zone, but on the first page of Yandex on the appropriate request. And what's the point of Yandex merging other zones?

Answer 4

Bobuk honestly admitted that the Yandex search engine doesn’t care what domain you have, it even seems like they stopped taking into account names for ranking so that they don’t use dirty SEOs, that is, samovars.ru will be searched the same way as russianstuff.com with approximately the same content.