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Simple company name in the App Store?
There is an opinion that a beautiful company name has a positive effect on the sales of gaming applications. For example, for an ordinary user Eugeny Petrov in the signature may mean that the game was made by one developer, and therefore have a lower quality. Obviously, companies have more resources to develop and test applications, so in order to extract more profit, it makes sense to register an account for a company.
The question is not even how to register it - this is understandable. A DUNS number is generated for free and indicated in the form on the Apple website. The problem is that you need to specify the form of ownership in the company name, so the laconic Frogmind turns into Frogmind - D&B OOO, which does not please me at all.
In the "Company Name to Register on Apple Site" field, enter the name (including ownership) that you want Apple to display. The name must be indicated in Latin (for example: Interfax - D&B OOO).
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However, during the publication of the first application, you will be asked to enter under what name to display the publisher.
That is, in the developer portal you will have Interfax - D&B OOO written , and in the AppStore you can write Interfax .
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