Should I promote the old site or do a redesign?

Question

Search Engine Optimization

There is an old site from 2014. For development services. I didn’t really advance, they just forgot about it, but the site still exists.. The design is old and now looks very out of date and old.. We

plan to make a new site with a new design..

redesign of a domain purchased in 2014? How will be better?

Please advise how can I see the rating and all the parameters of this domain?

Answer 1

Hey! If the domain is thematic, and in your case it is, then of course it is better to leave the current domain and redesign the entire site. It is also important to consider that you need to make redirects from hundred pages to new ones if you change page urls. If not, then it is important that the content is the same. What I mean
1 old link like site.com/php_development - here you have info on php development
2 new site link is the same site.com/php_development but you have info about development for example on java - and the content there will be about java - it will be irrelevant for search

Answer 2

There is an opinion that old sites are more profitable or something ..
That is, there are companies that buy old domains (sites) and then change them to fit their needs.
That is, the search engines themselves also most often show exactly the old ones.
Krch, it's better to redesign the old one.
P/s I don't make websites myself, but I remember reading about it.

Answer 3

if there is traffic and seo weight, then leave it, if not, then a new domain for boost

Answer 4

I agree with colleagues. If there is traffic (and it most likely is), then there is no point in buying a new domain. At the same time, with a redesign, show your skills to clients