SEO: What URL to choose for product pages in an online store?

Question

Search Engine Optimization

Hi all!
I choose the URL for the product pages of the online store. At first there
was this option:
example.com/product/12345/big-black-hat
Then I thought that I could do without ProductID :
example.com/product/big-black-hat ?" And I did this: example.com/big-black-hat I understand that the last , shortest option is best, but: a) I don’t really like how it looks, b) it is more difficult to implement. So the question is: Will there be a big difference from these changes in terms of SEO?



It is clear that it is impossible to answer 100% here, but I have no practical experience in SEO. I would like to hear the opinions of people who have this experience.

Answer 1

the most beautiful option is 3, it is also the most inconvenient in terms of implementation, because besides the goods, there are probably other URLs associated with actions of a different nature. For example, contacts, feedback, a list in the basket, etc.
The id of the product in the URL today is clearly bad manners, so we reject option 1 right away.
Therefore, option 2 and all its variations win, where the controller is separated from the action in the url logically. As already mentioned above - the uniqueness of the product alias will also be a non-trivial task, but it is solved by a number of measures, if you have any questions - unsubscribe).

Answer 2

Like this - as optimal as possible:
1. example.com/product/big-black-hat/123456 (main: for PS)
2. example.com/product/123456 (mirror: for PS and direct entry of URL by users)
3. example .com/p/123456 (mirror: for PS, URL-sharing and direct user input of URL)
4. example.com/123456 (mirror: for PS, URL-sharing and direct user input of URL)
5. example.com/QR (
QUERY -ROUTE - any custom search GET request) when in the middle - the relevance to the search query is lost.

Answer 3

the second
, just wait for the bummer when there are two different products with the same title