SEO - how to promote a site to the top?

Question

Search Engine Optimization

Good afternoon!
1. How have the search algorithms of Google, Yandex changed in recent years?
2. What is the main thing you need to promote your site to the top of Google, Yandex?
3. Is it possible to buy IKS, PR without a unique text on the site?
4. Are positions strongly lost when text is plagiarized?
5. What is the best way to attract traffic to the site: advertising in (Yandex direct and Google Ads) , SEO promotion to the top, advertising on similar thematic resources?

Answer 1

Google's algorithms have certainly changed.
But at the same time ... to the question "what new promotion techniques have appeared over the past five years?" almost any seo specialist will answer you NO.
Here in the article I collected evergreen tips for optimizing and promoting the site https://digitalowl.top/seo/sovety-po-seo/

Answer 2

Do something with a smart face and pray.

Answer 3

1. How have the search algorithms of Google, Yandex changed in recent years?

Very strong, the Internet is full of information, look and read.

2. What is the main thing you need to promote your site to the top of Google, Yandex?

Content, download speed for mobile devices, behavioral factors, social activity.

3. Is it possible to buy IKS, PR without a unique text on the site?

Where is it being sold? :)

4. Are positions strongly lost when text is plagiarized?

Strongly

5. What is the best way to attract traffic to the site: advertising in (Yandex direct and Google Ads), SEO promotion to the top, advertising on similar thematic resources?

All available means based on your capabilities:

• SEO
  
• SMM and targeted advertising in social media networks
  
• Content Marketing / Influence Marketing
  
• contextual advertising
  
• etc
  

Answer 4

You won't buy x and pr hasn't been measured at all for a long time.
Links from thematic resources can pump you up, but you need to buy them with normal content. For example, as a review of your service or product.

Answer 5

Nothing much has changed in the same way We
promote
Everything the same in the old fashioned way, we do the most internal optimization, and for the money we order an external
one Just as before, it’s possible but expensive
Just like before, it
depends a lot on the situation, of course, but in general it’s logical to use all three methods if need a return

Answer 6

external and internal optimization for key queries for which you want to get high positions in the ranking of queries.