Do quotation marks in the title of an article affect search results in Google and Yandex?

M

Marina Titova2019-10-24 17:15:55

Search Engine Optimization

Marina Titova, 2019-10-24 17:15:55

There is an article about the football team with the title:
"Spartak-Primorye" beat their rivals before the Super League championship.
We are currently working on SEO-optimization of this article and we would like the material to appear as high as possible in the search results for the query "Spartak". Therefore, the question is - will the quotes in the title of the article affect the issue in Google and Yandex? Maybe it's worth writing without quotes, like this:
Spartak-Primorye beat their rivals before the Super League championship.
PS I would be grateful if you would at least briefly argue your answer, thanks!

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2 answer(s)

X

xmoonlight, 2019-10-24
@marina_wp

The more accurately the Title (and other parts of HTML markup) convey the meaning of the content, the better for search engines.
The rest is not your task: the search engine will sort out all the punctuation marks during indexing and search queries.

E

Eduard Safonov, 2019-10-24
@SEAQUANT

If they are needed, then:
Use Christmas tree quotes "" (Alt + 0171, Alt + 0187), or quotes on html -
&#34