Need advice on image optimization?

Question

Search Engine Optimization

Hello people. Need advice. We create a website with a huge amount of graphic content. Seoshnik states that it is best to upload these images in Webp format, as you can not lose much quality and reduce the weight of the pages. Programmers declare that NOT all browsers support this format and this format will not be displayed everywhere! (for example, safari) How to make it so that this format of pictures is displayed everywhere? Is this format really good for website optimization or is it possible to save regular jpg?

Answer 1

But it's obvious to determine if there is webp support in the browser and give either jpg or webp.
The easiest option is to use the tag Using webp refers to technical SEO, which will give a result in puzomerki, but will have little effect on rankings. If the issue is loading speed, then I would recommend implementing lazy loading for images. <picture>

Answer 2

Connect lazy-loading, upload pictures to webp, display a different image format on some safari.

Answer 3

Hello, picture option, only bots are not very friendly with this tag, and now google has different preferences for pictures. The fact is that you need to use webp, but how? There are browsers that do not support this format. Using imgproxy, checking webp support on the server side, and forming the entire image slice with the serset attribute, and in src you need to give the original image, well, like the original, a large image size. Because Google prefers big pictures, and it reads from the src attribute.

Answer 4

Well, here's the problem, if you really need to have 100 points in all sorts of tests, then you need to try all possible ways. If there is really a lot of graphic content, then yes, it is better to use Lazy Load. But it is important to understand where people will come to the site from? Mobile or Desktop. There are a few different ways.
If you need to automate the quality and download speed through images, then use the image squeezer API. For example here https://tinypng.com/ . I use this service myself. Don't quite agree with the authors above, speed is a very important ranking factor. We recently transferred an online store to a new engine, they did everything according to my recommendations, the speed, positions and traffic increased