How to promote partners on the site?

Question

Google

The site has a block with partners, links to their sites, and other information, the customer set the task of promoting them on google, how to do this?

Answer 1

with SEO

Answer 2

First, determine the queries that this block should search for and optimize the pages according to these queries. But it should be borne in mind that the official websites of competitors, and not your pages, will probably be the vital answer to these requests. Look at the output for the collected requests. Don't count on high traffic.