Revenue from GoogleAdMob or UnityAds in PlayMarket?

Question

Google

Hey!
I would like to know how the revenue from Google Ad Mob and Unity Ads is today?
I read many articles on this topic on Habré and other sites, but the problem is that all the articles were written mainly in bearded 12-13 years old and the numbers and data given in those articles today, most likely, are not about than they don't say anymore. Where can I find up-to-date information on these issues?
And how much, given the current realities, can you raise by having an application with Google Ad Mob on Google Play with about 100-250-400k downloads? And what is more preferable today to use in an indie game on Unity - Google Ad Mob or still Unity Ads?

Answer 1

AdMob in the unit I personally have eternal problems. Ads brought a penny. Installed appodeal. Also, there were no problems with the connection. but it works fine. There is little income.
In one application there is an advertising banner at the bottom of the page, it brings about $ 1 for 10 active installations.
In another app, ads are only rewarded videos. There is already an average of a dollar per 1 active.
Very much depends on the audience and advertising settings. If you have an audience of avid old school gamers, then Facebook ads will not bring you any profit.
Also, unlike admob, appodeal sometimes shows ads with payment not per click, but per impression. which also increases profits.
Regarding the installation, as an inexperienced programmer, admob caused difficulties for me, especially the glitch of multiple ad opening was infuriating. In appodeal, this was solved with simple commands, which are described in detail in the documentation. Well, Google very rarely provides those support, and appodeal responds within a few minutes.
On the account of UnityAds, it has a suitable ad genre for games, in 90% of cases they advertise games) Which increases the number of clicks. But I won’t say anything specifically about the numbers, since I put it on the very first application and there were not many active installations, the saddest thing in it for me is a long update of statistics. for clicks and views up to three days, for income it may take longer, and you won’t see information about income until this income exceeds a certain value (I don’t remember now, but for large projects the amount can be considered minuscule).