Restoring rates in Yandex Direct after an unsuccessful experiment

Question

Yandex

How I got started with Yandex.Direct.

It all started with a price of 0.01 per click on the words I needed. Selected ads, everything worked fine.

Added a simple site request for the sake of experiment. Nowhere before has it been mentioned that bids can go up from a low CTR. Naturally, I use the system for the first time, I could not notice if it was. In general, he did not understand.

Direct, of course, does not immediately respond. And after 46,000 impressions and 26 clicks, I got a minimum CPC of 1.47.

The question is - how to win and bring back the price with the least amount of losses? Unfortunately, my ads are simple - about 5k impressions per month. As a result, I will get about 20 transitions (assuming a CTR of 5%).

How does it work? Support cannot help. There is still hope that in a month the statistics will probably reset to zero, or is it not worth counting on it?

Answer 1

Statistics are calculated for the entire site. There are two ways out - slowly and surely drain the budgets, increase the CTR, in 2-3 months everything will return to normal. The second way is to change the domain.

Answer 2

Well, so you write several ads, select the most clickable ones, then you will occupy the necessary positions at lower rates.
And so, below a certain rate and is in a certain place you will not be able to be!
For example: 3 advertisers have set bids for special placement: 1.3, 1.4, 1.5 ... it turns out that you with a bid of 1.29 will not get into special placement, whatever one may say! Well this is the market))
There will be questions on deep tuning - in a personal!