Pricing a device with a prototype?

Question

Startups

What price should I charge for a finished device with a prototype?
How is the price of the device found out with a circulation of 10,000 pieces?
Example:
A prototype was created - the cost is 200,000 rubles
Industrial design - 300,000 rubles
It is planned to sell the device for 15,000 rubles.

Answer 1

The question is not correctly posed.
If you are talking about the cost of a product in production, then this is pure economics (mathematics).
If the question is about the selling price, then the cost of a prototype or an industrial sample is about nothing. The selling price is pure marketing. Compare with competitors or replacement devices, minus the device's flaws, plus its relative value to customers generated by advertising. Lot size plays a role only when taking into account the elasticity of demand against the background of substitute or competitive products.

Answer 2

1. Decide if you have investments that allow you to work at a loss in the future for future market capture . Or do you want to recoup everything from the first batch.
2. Sum up all the costs that you want to recoup from the first batch (for example, it will be a prototype + production costs + transportation costs from the factory to your warehouse + organizational costs + advertising costs). Divide by the number of copies. You get - the cost price - the minimum price at which you can sell, so that it is not at a loss.
3. Then add to the cost price as much for how much you will still have to take it - this will be the profit. Set a price for a product.