Phrase match, right?

Question

Google Ads

Good day, I have a question about Google advertising.
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Here are a few keywords for example:
- order a minivan
- order a minivan in Kiev
- order a minivan to the airport
- order a minivan price
Please tell me how correctly (better) to add these keys to Google advertising? Do I need to add everything, or can I use the phrase match "order a minivan" and the rest is not needed, or should everything be wrapped in phrase matches?

Answer 1

It is better to add all of them separately. It's better for statistics, for management, for relevance. You should not add only very low-frequency options, such as "order a minivan for 8 people from the airport to Rustaveli".
To wrap them in quotes or not is already a question in the approach to advertising. If you make only phrase matching of phrases, then the accuracy of advertising and relevance will be higher, but you risk losing a significant part of the audience.
Usually requests are added with a broad match modifier: "+order +minivan", "+order +minivan in +Kyiv", etc.