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Andrey Filimonov2021-08-11 22:04:32
Google
Andrey Filimonov, 2021-08-11 22:04:32

Page title with two or more geo keywords?

Situation : there is the main website of the GymBalance project , on it there is information about rhythmic gymnastics in Moscow, St. Petersburg, online, setting up exercises. Accordingly, the title of the main page was: "‍♂️ Rhythmic gymnastics for children ‍♀️ in MSC, St. Petersburg, online, setting exercises"

But when querying " rhythmic gymnastics for children in St. Petersburg ", the output showed a title with a break at the word MSC (see screenshot), which uniquely misleading, the user scrolls. Now they removed this part from the title, left "‍♂️ Rhythmic gymnastics for children ‍♀️" right? What to do with the title in the situation of two or more geo keywords? Specifically in our situation.
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Where do people usually go with specific SEO questions? There is such a question above and others, you won’t go to an agency with this, you won’t hire a person separately. Ask on the freelance exchange, so you need to pay in advance, and the performer may not be at all in the subject.

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1 answer(s)
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Page-Audit.ru, 2021-08-12
@fil_and

Option 1. Change the title by moving the MSC and SPB to the end of the title. In this case, neither the first nor the second will be visible in the output due to the limitation of the length of the displayed part of the header. And with the meta description, work so that the city is displayed closer to the beginning of the title. It will be highlighted in bold and visually compensates for the lack of display of the city in the title.
Option 2 (worse). Try using the pipe character | in the title. In this case, Yandex will split the title into 2 parts and display the most relevant part in the search results. But here the difficulty arises, how to break it all down so as not to lose value for one of the cities.
The option to completely remove the names of cities is not the best, as the BM25 of the title will decrease in relation to the query, and the ranking will worsen.

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