Not displaying ACF custom field in woocommerce category?

Question

WordPress

I want to put my custom header h1 in the field instead of describing the category itself. That is, the task is only to display a custom field there. I understand where to stick all this, I output it like this,
<h1><?php the_field('cat_title'); ?></h1>but for some reason it does not work, only the <h1></h1>empty tag is visible.
In custom fields, I output it like this
. I understand that the problem is in the code itself <? php the_field ('cat_title'); ?> or I created the field itself incorrectly. Help me figure it out, thanks in advance.