Moving from an old domain to a new one?

Question

Search Engine Optimization

There is a client. He has a company and a website - the domain is old, about 12 years old. The company with the name M during rebranding and increasing the scale of production switched to the new name N, the site domain is registered as "old company".com - the client wants to move from the old domain with an incorrect name due to rebranding to a new domain a name that matches the name of the company.
Question: How strong will the drawdown be when transferring the site to a new domain, whether search engines will swear at duplicate content, if this is a normal practice - advise the correct transition, maybe some sensible articles or experiments. Well, plus if you share the pitfalls, and advice on whether the game is worth the candle - I will be very happy. Is it worth it?

Answer 1

questions that are answered in search engines are not answered here
https://yandex.ru/support/webmaster/yandex-indexin...