Microsoft® Word 2013 and Excel will not activate. What to do?

Question

excel

In 2014, I bought Word and Excel 2013 separately, added them to my microsoft account, installed and activated them. Recently I had to change my computer, because the old one died, temporarily inserted a hard drive into another computer until the new hardware arrived, Word and Excel were successfully activated on the temporary PC when the new hardware arrived, installed Windows there and downloaded Word and Excel from my personal account , but on the new computer they were no longer activated, but they wrote that the number of activations exceeded what was possible under the license (this is not verbatim).
The question is: how is this to be understood? What, I can no longer activate the programs I bought?
Or I do not understand something? Logically, I can activate the program on as many computers as I like, but use it only on one, but I can change computers like gloves every month.
After the activation was refused, it was proposed to activate by phone, but by clicking there, I was sent, they wrote that this product no longer supports this activation. How to be and what to do? I do not want to buy this software again.

Answer 1

Usually only 2 activations are given with a key. It is assumed that you activated Word when you bought your PC. After several years, they changed it and activated it again. Everything.
Your problem is solved very easily with the help of an activator ... Anyway, you can check it out anyway.

Answer 2

Is 2010 very different from 2013?

Answer 3

MS support helped.