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LebedevStr2017-05-24 17:44:33
Freelance
LebedevStr, 2017-05-24 17:44:33

Marketing channels for design services (art on clothing)?

Hello. Given. A girl who has been drawing for 5 years. Now, little by little, we are trying to monetize her skill.
There was a question about attracting the target audience for the services of Art drawing on clothes - on T-shirts, sweatshirts and so on.
We know that there is a demand for such products.
Yes, we know about the existence of prints and other civilized ways of applying an image.
We sketched approximately the following:
Platform tools:
Insta
VK
FB
Landing
Advertising tools:
Placement of targeting advertising in the same VK (did not try, but I think there will be a minimum profit)
Contextual advertising. For the most part, the same Google gives information requests - with their own hands, on their own, video - that is, there is no commercial interest.
Advertising in communities is perhaps the best channel for such a service. The main thing is the correspondence of the audience by interests + the content of the product being sold.
Now they are aiming at "free" samples for local celebrities - for advertising, so to speak.
What do you think?
Any thoughts/advice welcome.
Thanks :)

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3 answer(s)
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RedHairOnMyHead, 2017-05-24
@ThePyzhov

We know that there is a demand for such products

We take friends/acquaintances and offer our goods in a reasonable price category. We create groups/pages in social networks and ask those who bought to leave a hashtag/link to this group/page along with a photo of the product (and even better in it) on their page. Thus, some share will begin to learn about you. Next, we buy a site and go through advertising in public and on other sites.

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Maxim Lunin, 2017-05-25
@ToqueAdvertising

I think it's worth starting with well-known online stores that collaborate with designers. Offer your services, make a couple of models, see the demand in the field, try your hand. Then think about landing and sales.
If you want to skip this step, start with Instagram, your audience is there. Make a deep analysis of the target audience and request advertising on the stock exchange from any blogger on design and beautiful things. Then make discounts for a post with your design and your personal hashtag to the first customers. Well, and then - competent posting, interestingness and goodies and everything like that. So you can exist without a website, in one insta.
Good luck!

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Philip Grr, 2017-06-14
@Moon_Lobster

In fact, I advise you to take the first steps from Instagram (as noted above), the easiest way to promote such a visual product. Now, in addition to mass following, you can promote advertising through Instagram itself, advertising from top install bloggers for your target will still work well, in the future mutual advertising will help. Analyze the received data and the information will already be available. I don’t advise VK because it’s a little expensive and often futile. You can also use FB, but it all depends on your target audience. Good luck ! ;)

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