Mac OS X, Qt Creator. dyld: Library not loaded, why?

Question

macOS

Mac OS X, Qt Creator, Intel IPP 2015.
I'm trying to run a project in Qt Creator, I get an error:

dyld: Library not loaded: ./libipps-8.2.dylib Referenced from:
/my_path/my_app.app/Contents/MacOS/my_app
Reason: image not found

The path to the IPP dynamic libraries is written in the .pro file:

LIBS += -L/opt/intel/ipp/lib/ -lipps -lippcore

I also added this path to the DYLD_LIBRARY_PATH and DYLD_FALLBACK_LIBRARY_PATH environment variables , but it didn't help.
PS: first time on a Mac, after a long search I think it's some new Mac OS bug with library search paths that started with Mavericks.