Linking subdomains to regions. Is it possible to?

Question

Search Engine Optimization

Connoisseurs of SEO and related things, tell me!
The company has a website. It is planned to place information about branches on the site, for each region - its own subdomain of the form:

irkutsk.domen.ru
samara.domen.ru

Moreover, on this page, in fact, there will be only contact information and a map. All content remains on the main domain.
Is it possible to force Yandex to consider each subdomain as a regional site? All the fuss is to ensure that these pages appear higher in the regional results.
Is it even worth doing this?

Answer 1

Throw in the optimization "for Yandex". The main thing is the interests of users, and only then everything else.
It is convenient for the user that the site itself determines the appropriate region and automatically opens information that is relevant for this region, but at the same time allows this region to be changed manually. Well, you never know, a definition error, or, for example, a person on a business trip.
The next question is how independent are your regional offices. If all they want is to put their phone number on a shared site, then go for it. Let when you enter the site from Samara, you will see “phone in Samara: [phone]”. With a map and a feedback form, the same is true.
If they need their own regional news - well, divide the news on the general site into regional categories.
Sometimes, of course, you need your own full-fledged website for each region. For example, a chain of stores in regions with the possibility of ordering via the Internet (within cities that have physical stores). That is, the assortment of the company is general, but the availability, prices and delivery conditions in each region are different. Here it is already necessary for programmers to scratch their heads, whether to deploy N copies of one store with partial data replication, or to keep records of N different outlets in a single store. There is no universal solution here.
It is worth separating sites by domains when copies appear in different languages. although this is also far from being an axiom.
Returning to SEO: firstly, if sclerosis does not fail me, in a paid i-catalog you can specify several regions for your site; but in some future they promise such happiness to everyone through the webmaster panel.
Secondly, no offense to the regions, but the competition there is orders of magnitude lower than in the capital, and to get into the top for the word “irons in Samara”, you just need to write the word “iron” and the word “Samara” on the page. The iron will crawl through the necessary pages by itself, and Samara can be mentioned somewhere below in the block “our phones: ... in Samara [phone], in Tyumen ....”. And you also need to set the i.metric so that Yandex can spy on the audience. Then everything will be fine for sure.
Thirdly, modern search engines are designed in such a way that large sites with great authority and other puzomerki rule. Look at wikipedia. And small sites, sharpened for a precisely defined category of visitors, usually hang in the tail.

Answer 2

omg, I'm also interested, but when I said "yes" to such a question, I went into deep minuses =)

Answer 3

I’m also interested, but I kind of heard that Yandex is planning or already knows how to do this ...

Answer 4

I don’t know if it’s possible to force Yandex, but it’s quite possible to insert a script on the main domain that will determine the region by ip and redirect to the desired domain.

Answer 5

Technically it is possible. These are the only issues I see right now.
1. If the main content for all sites is the same, the search engine will consider all other sites on subdomains as duplicate content and lower these sites in ranking accordingly. You can only prohibit the indexing of regional sites, but then it makes no sense, because this is done just for the purposes of search engine optimization.
2. As far as I understand, Yandex considers sites with specific local domains or whose servers are located in specified regions to be a local site. In any case, Yandex itself will tell you about this best. Read about geo-dependent queries here: company.yandex.ru/technology/regions/.
I think that this should be done only if you adapt the content of the site to the specifics of the region. If these are clone sites that differ from each other only in contact information, I would refrain from this practice.

Answer 6

Normal ranking in the regions, with this approach, will be very difficult to achieve.
True, without content, you won’t be able to accelerate much on a regional domain.

Answer 7

maybe it makes sense to promote the main domain, and conduct subdomains as addresses of branches

Answer 8

Yes, this is possible. Although indexing is a controversial issue.
It is necessary to separately drive all sites into the panel, and specify the region in the settings.
From the recommendations:
- Indicate the region in the title and keywords.
— clearly distinguish between them
— do not copy information in large volumes from the main domain