Landing page: how to reduce bounce rate and increase conversion?

Question

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Hello! Please tell me how you can increase the conversion on this resource:

spoiler

Link

Background:
The site received traffic from contextual advertising (about 200 clicks on expensive contextual advertising and several thousand organic clicks), but the audience did not want to leave their contacts for further work. I suspect that the site itself has some problems related to UX / UI, usability in general, or maybe it's about prices?

Answer 1

Install the Yandex webvisor and analyze the behavior of users with failures, as well as what request they came for.
Analytics are great, but data-driven. Surely ui can be improved, but I would analyze it comprehensively. This requires data.
From what caught my eye - why not offer an online form for filling out a brief? Why this multipath? Request, receive, etc. And if the customer already has a ready-made TK?

Answer 2

My opinion. And personally, as a customer, I would be scared away by filling out a brief.
This is of course 100% the reason why such a conversion, but as an option.
Because I, as a customer, stupidly want to get a landing page that will bring me money. And that's why I put all these complexities on the contractor I choose. And how he will do it, I, to put it mildly, don't care. This is the first.
Second. If you, Rinat, are really a normal company that makes great landings, then I would emphasize the money-back guarantee in case of failure.
Thirdly, I would not be lazy, but posted all my work that I did. I understand that you have not 8 works, but more. even if I had 100 works, I would post them all.
And yes, look at the Yandex web browser + conduct a / b tests

Answer 3

I logged in from my mobile phone, pressed the button with the “professional” tariff, and there are two columns with a list of services and the second column doesn’t fit on the screen, but I can’t move normally, as if they were tricked with scrolling. Regarding ui / ux, use Google's material design, it will be more effective in my opinion.

Answer 4

Closed the page after the first scroll. A site with such a scroll cannot be a selling site, and even sell its services for creating selling sites :D Amateurs
Especially delivered the input, where for some reason they insert the cursor into 955 for me. What is this in general? What is this number? Do I need to edit it?))) Haha, marketers, I'm shocked. Kosyakov in the layout is unmeasured. I understand and the link to the toaster is posted in the hope of getting a benefit.

Answer 5

Try to work with this formula artbayard.ru/formula-konversii?utm_campaign=Formul...