Is the product ranked by the main key, not the category?

Question

Search Engine Optimization

Hello. For the main query, for example,

Buy curtains, a separate product is being ranked, and not the desired category with this product, for a long time.

Advise what you do in such cases?

Answer 1

1. Check spam for categories.
2. If there is no overspam, add entries
3. If it doesn't help, deoptimize (remove entries) from the product page.

Answer 2

code what you need and how you need it