Is the price per click or multiple clicks?

Question

contextual advertising

Friends, help me out, there is no strength anymore, emotions are at the limit.
Question about the April update of the Yandex.Direct system.
Given: multiple ad groups with multiple keywords.
Now, on one request, I indicate, for example, I want "traffic volume" for 161 rubles.
What will I get? Explain, please! Does this mean that all people from 100% who requested the keyword for which I created the ad, regardless of their number (at least 10 people, at least 100) will follow my ad and it will cost me 161 rubles in total. Or will I, as before, pay 161 rubles for just 1 (one) click of one person?
A completely incomprehensible system drives you crazy ((

Thank you!

Answer 1

The system is actually not very complicated. But I'll try to make it even simpler. You see three columns.
1) Share of traffic volume. These are numbers from 5 to 111. The top bar can be a little more or a little less. You can imagine that this is % of those users who click on ads for a given key query. It's not actually % (if only because it can be more than 100), but close to it.
That is, if you set a bid sufficient for a volume of 92, then it is very likely that you will receive approximately 92% of the total potential number of clicks for a given request. Not 92 clicks, but 92% of an unknown number of clicks.
2) Volume rate. That is, the upper limit of the rate that you need to set in order to qualify for the amount of traffic from the first column. Opposite each volume has its own rate. By installing it, you inform Yandex that you are ready to participate in auctions for X% of the traffic volume, maximum for this price. This does not mean that you will pay this price for all X% of the traffic volume, but for a part of the transitions - yes.
3) Average write-off price. The Yandex auction is designed in such a way that the volume of traffic is conditionally bought out by the advertiser in parts. He buys a "piece" on a par with all other advertisers, but very cheaply. An additional "piece" of volume, already with fewer competitors, a little more expensive. And so on up to the rate that he set as the limit. This last "piece" costs the advertiser the most, but no more than he has set as the limit, focusing on the second column. And one of the competitors will probably buy even more traffic (if you are not in the very first place in the search results) for even more money that he is willing to pay.
Thus, on average, it turns out that the amount of clicks that you bought did not cost you a bet. set as the limit. And the average rate was significantly lower. Here is the forecast of such an average write-off price and is indicated in the third column.
And even more. Specifically on your questions and on a screenshot from an example.
-You will not redeem 100% of the volume (not all 100% of users on this request), but approximately 92 - you can see this figure to the right of the rate entry window;
-It will cost you not 161 rubles. You simply say that you are ready to pay a maximum of 161 rubles for each of the users who clicked on this request.
-You will pay not 161 rubles, as appointed, but less. Here it is necessary to navigate already on the third column. On average, the cost of a click will be about 100-120 rubles.
-You will pay not for 1 click, but for a certain amount, approximately equal to 92% of the volume of all transitions for this request. It can be 1 click, it can be 100 or 1000, it can be 0. Depending on the frequency (popularity) of the request.

Answer 2

If a click costs 161 rubles, and you put "I want traffic for 161 rubles" - you will receive one click.
If it were 100% of all people with your key query, then all advertisers would put "I want to get all relevant traffic" for 161 rubles, and no auction would work.
Threat. I recommend writing such questions to Yandex technical support, they quickly and competently answer.

Answer 3

oh well, "incomprehensible", top up your account, most importantly, more!