Is it worth translating the site-service into other languages ​​to get additional traffic?

Question

Search Engine Optimization

Suppose there is a site-service for working with images (compression, resizing, etc.). The site is originally in English. Will there be more traffic if the titles, texts and titles of the site pages are translated into other languages? Those. will google rank the spanish version of a site if a user searches for "image compression" in spanish? Or will it give out the same English?

And one more question. If you translate the site into other languages, then the pages will differ only in titles, headings and texts. And all parts of the service itself will remain unchanged. Will google consider such pages as duplicates?

Answer 1

1) With the correct implementation of multilingualism, traffic will definitely increase.
2) If you configure all the attributes (for example, hreflang) and elements in the technical files of the site, then Google will consider that the site just has several language versions and will issue the version that the user needs. In this case, such pages are not considered duplicates.
3) Translation must be very competent (translation of meta tags must be very competent), Google translator will not always help, because each language has its own stylistic turns, artistic techniques, which, when translated, can simply lead to keyword overspam.
In general, creating several language versions simply by running all the pages through the translator will not work, but you can do everything wisely.
See the article for all the subtleties of such an implementation.Website promotion in several languages: as a rule...

Answer 2

1. Translation of all content
2. Microtags
3. Content changes