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bigsmoll2020-07-12 01:58:07
CRM
bigsmoll, 2020-07-12 01:58:07

Is it possible to retarget audiences from certain stages of the funnel in CRM?

Situation
There is AMO CRM, it has funnel stages, transaction cycles are horsey, there are a lot of leads falling.

Task
To automatically warm up the audience at different stages of the funnel using target and context. (POISON, GOOGLE, FB, INST, YT)
That is, ideally, the picture should be as follows:
At different stages of the lead in the funnel, the lead sees different content in social networks and in YAN / CMS.

Unloading the database manually and uploading it for retargeting is problematic, because for example we have 5 channels, and it is not effective to constantly add a new list of audience to each of the 5 channels.
Ideally, automate the process of uploading data to advertising sites.

I'm not sure if this is real, but maybe I'm wrong

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2 answer(s)
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Puma Thailand, 2020-07-12
@opium

hire a programmer and automate

A
Alex_Davidov, 2021-06-10
@Alex_Davidov

Yes, it can be done automatically. There is already a solution. You can set up ads for specific stages of the sales funnel, respectively, if a lead moves from one stage to another, then ads corresponding to this stage of the funnel begin to be shown to him. See here https://postmonitor.ru/blog/avtomaticheskijj-crm-r...
for more details on this. There are also instructions on how to do this.

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