Is it possible to monetize on partnerships?

Question

Business Informatics

Good evening. I would like to discuss options for monetizing a resource that actually generates customers for offline stores.
On the one hand, we have users who show interest in certain products that are integrated into the content of our site, and on the other hand, there are shops that sell these products. The difficulty is that the purchase in 90% occurs offline. Those. the user finds the product, thinks, decides, then goes to the store and makes a purchase there.
That. the question arises, according to which model it is better to interact with stores. The CPA model seems to be the most honest, but then why take money? For showing contacts? For a perfect order (it's not very clear how to track it here).
Thanks in advance!