Is it necessary to set up a Feedback loop for mass mailings?

Question

Email Marketing

Is it necessary to set up a Feedback loop for mass mailings?

Answer 1

If there are a lot of Gmail addresses in the database , it is advisable to set it up, as it will be possible to better track those subscribers who click on report spam and exclude them from the mailing list.
How to connect FBL

Answer 2

There is such a thing as domain reputation . It directly affects your emails getting into the inbox. You can see it in postmasters.
Postmaster Mail.ru calculates it as a percentage, takes the number of clicks on spam messages from your domain sent to Mail.ru servers over a long period of time, and divides by the total number of sent letters. They indicate approximate rates in the Mailing Rules
up to 10,000 1.4%
up to 500,000 1.3%
up to 10,000,000 1.1%
up to 50,000,000 0.7%
over 50,000,000 0.4
% other normal indicators can start with a percentage of clicks in the region of 0.6-0.8
Google Postmaster does not show numbers, it divides everyone into 4 groups by reputation - good, average, not very good and bad. Starting with a not very good one, problems with getting into the inbox begin.
What is the FBL tool for? Even if you send out on a "white base" and all recipients know you and have subscribed to your mailing lists, there will still be clicks on spam. If such subscribers are not unsubscribed after the first click, the majority will continue to click on spam on your emails, and this will worsen the reputation of your domain. And, accordingly, the deliverability of your letters.
To receive complaints about spam for gmail and some others (for example, Yahoo) to your mail, it is enough to register mail in the rua parameter of your DMARC (I recommend creating a separate mailbox, for example, [email protected]) To receive complaints and reports from Mile ru, you must register the same mail in the field FBL in postmaster