Is emoji in title or description worth it?

Question

Search Engine Optimization

Please tell me, is it worth using emoji in Title and Description? After all, if the indexing passes, then the view for users will be more colorful. How do search engines react to this? Can anyone share their experience. I would appreciate any information on this subject.

Answer 1

Yes, it can improve your snippet as well as behavioral metrics like dwell time. Also click on it. Depends on niche and implementation. Sometimes this is out of place.
Experiment.

Answer 2

Emoji attract attention and increase CTR, which has a positive effect on the position of the site. Many recommend installing them (especially for online stores).
But! It is important that emojis are displayed correctly, so put them in unicode. Here is an article on the topic.
It has also recently become popular to use emoji stars in breadcrumbs to mimic schema rating markup.

Answer 3

Emoji in and can be used on the example of the site of the global network of pizzerias and Yandex perceives such amazing titles and search meta tags. Emoji in the title and meta tags at the moment can exceed the attractiveness of the site or company among its visitors and customers in terms of development and marketing in general. In the era of digital transformation of business , new types of Internet marketing appear, such as the use of emoji in search engine optimization of sites... How to properly use emoji in titles and meta-te... Emoji in HTML meta tags How to use emoji in website meta tags pr... This is acceptable, author! ;-)<title><meta name ="description" />
And anyway, everyone will like your work with emojis not only in search results!!!