How will search engines react to frequent website updates?

Question

Search Engine Optimization

Good day. I really want to launch one project, but it will correspond often. New functionality, both internal and user, the same design, etc. At the first stages, I will change only the layout, probably 5 times from the root.
Is this rate of modernization going to get a lot of nastiness from the search engines?
-- I have little experience in promotion and search engine optimization, so I will be glad if you show me where else it is written about this.
--- modernization will be aimed at the end user, so I hope I will not get lyuli from users.

Answer 1

Nothing, unless there are a lot of broken links.
The first rule of search promotion is not to believe in myths. Second, think like a human. If the CEO advises some kind of game from the point of view of human logic, then in 99.9% it will be game or another useless myth on the part of the PS. This is especially true for Google. Yandex is so far stupid in this regard and is sometimes led to all sorts of (some) frauds.

Answer 2

Change of site structure and design

Answer 3

This is good, search engines do not like abandoned sites, the main thing is that the behavioral ones do not deteriorate much and are natural.

Answer 4

In Sitemap.Xml

<url>

      <loc>http://www.example.com/</loc>

      <lastmod>2018-06-26</lastmod>

      <changefreq>monthly</changefreq>

      <priority>0.8</priority>

   </url>

The changefreq parameter specifies how often the site is edited. lastmod (you can not use it) date of the last update