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Pan Propan2017-12-27 22:03:54
contextual advertising
Pan Propan, 2017-12-27 22:03:54

How to understand where the Adwords budget merges?

I use Adwords.
Friends help determine where the budget merges?
I set a daily limit of 500 rubles.
Created a few ad groups, created about a dozen ads and picked up keywords.
Launched a company. to my surprise, I noticed that I spend about 700-800 k per day.
Well, okay ... A small overspending is possible in principle. I'm wondering how can I view a detailed expense report? In Yandex Metrica, there is a direct summary in which you can see in detail how much each click costs.
In Adwords, I kind of found such a report, I'm attaching the screen, but the data in it is much less than the actual costs ..5a43ee885db46471573171.png

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2 answer(s)
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Pan Propan, 2017-12-28
@mgis

The whole tin was due to the parallel running of the Adwords Express account.
Or rather, I once created an account on Adwords Express and as it turned out, it is automatically activated when replenishing funds on Google Adwords. Here is such an unpleasant surprise that costs me almost 10k.
Well, lan, but now I know what I messed up. All good.

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Alexey Denisov, 2017-12-28
@DeoZ

It was also necessary to take a screenshot with the capture of the left column, where you can see what data the selection is based on.
Most likely you are looking at data only for search campaigns. And the money is poured mainly into the display network. This can be seen on the main tab of the campaign, where statistics are divided into search and display network.

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