How to track the effectiveness of advertising on Instagram?

Question

Marketing

We choose a blogger (not naked bodies, faces, travelers) for advertising in his insta profile, businessmen/entrepreneurs are interested. I look at the ratio of subscribers (and most of the bloggers drown for their number) to likes, I read the comments under the posts - very depressing. Paying only for the result is not even discussed. Moreover, advertisements are placed in the viewed profiles: badu, nimses, alfabank. How to get into the real statistics of an Instagram account, estimate the size and interests of a live audience there? Screenshots from the internal statistics of insta - we tried it, but I don’t want to pay for pictures

Answer 1

First advice: before ordering advertising from a blogger, ask him for statistics and see for yourself the percentage of engagement relative to the total number of subscribers, and, of course, at least superficially run through the active audience.
I want to add to one of the comments above, where the author wrote that abandoning bloggers and switching to targeting is the way out. So, this is not an option. In addition, influencer marketing is now one of the key methods if you need sales and recognition through social networks.
To track its effectiveness, by and large, you do not have many tools.
1. Internal blogger statistics. If he still hasn't converted his account to a business account format, don't even contact him.
2. Promo codes (even in the style of "write that you are from me and they will give you a great discount")
3. A short link with a utm tag placed in the profile for a short time. Like, here, friends, I have a unique discount for you on such and such goodies and usefulness, and the order link will be in the profile today and tomorrow if you want to use my special bonus for you loved ones.

Answer 2

Don't work with bloggers. Buy ads directly from Facebook with customized pixel and pay per result.
Bloggers do not know how to target ads to a potentially interested person.
https://www.facebook.com/business/help/31207886583...

Answer 3

look at the number of orders before and after, delta, apparently, the output from advertising
look at transitions to the site from the post, set up their monitoring by achieving a purchase in the metric,
give a separate number in the ad and count the number of orders from it
as a whole more or less accurately, you can track the effect
is not up to a piece of course, but that's not to say that you don't know what's going on at all

Answer 4

Unfortunately, apart from manual viewing and attached screenshots of the stats, you will not understand the potential feedback in any way. Often paying a blogger is a risk, so I advise you to run ads from several bloggers at different times. The main thing to remember is that cheap advertising will not be effective.

Answer 5

I have good news for you! Recently, fb opened api by stat in instagram, and not dormant Livedune have already implemented them in their service. That is, now you can watch the status of other people's accounts after buying advertising from them, if we are talking about sowing from bloggers right now.

Answer 6

If subscribers grow by leaps and bounds, then advertising works) In general, I would recommend reading about cheating comments on Instagram, a cool topic.Here is a great article.