How to store strings for Telegram bot on Node.js?

Question

JavaScript

For example, there is a variable

var msg = "Lorem ipsum dolor sit amet, consectetur adipiscing elit.\n\t Donec nec dignissim massa. Quisque pellentesque, erat in condimentum ultrices, ipsum metus iaculis leo, eget sollicitudin dolor ligula\t ac odio. Sed eget consectetur nisi. Integer ut ligula vestibulum, dignissim purus in, rutrum lacus. Cras maximus id sem eget placerat"

It's ugly, and my intuition tells me that this is not done