How to start creating a store for SEO?

Question

Search Engine Optimization

Hello! Previously, I already had experience in optimizing an online store for search engines. The store was on OpenCart, after creation I ran into a problem, they told me that the semantic core was created incorrectly and I had no more than 500 hosts a day. Now I want to create a store already on the Laravel Framework and I want to promote it in search engines. Dear SEO specialists, please tell me how to start creating an online store in terms of SEO optimization. I have a niche "Bedding". Before starting, it would be right to make a semantic core first, to understand what categories will be, do I understand correctly? I know little about SEO, so I would be very grateful for your advice.
Tell me where to start so that in the future there will be no problems in terms of SEO. As I understand it, you need to initially lay down the correct structure and categories for SEO optimization.
Share your experience. Thank you all in advance for your response.

Answer 1

— I need SEO, Igor. I run a profitable lingerie store. By the way, on Laravel. Questions?
- I understand, Oleg. Tell me, what is the useful action of your store?
- Okay, in general, look: there is a niche, bed linen, semantics were already going, they said that it was wrong. As you understand, I figured out the issue and see that it is necessary to prepare the structure and categories.
- I understand you, Oleg. Tell me, how will your store differ from thousands of the same ones?
- Ha, well, you're a prankster Igor. I have underwear brand Lyovushka, there are no such ones on the Internet, there is no competition either.
- I understand you, Oleg. Tell me, why do you mention SEO so often?
Why, why! That's why!
— You mentioned that you know quite a bit about SEO. Do you know enough about marketing? About information architectures? How well do you know about sales? About psychology? - Igor did not stop, - Are you well aware of design?
— Do not load me Igor. Are you dumb? I have money, a product and an idea. I need to make the right structure, collect the semantics and start promotion. Is it hard to say what is right?
- I understand you, Oleg. What is the benefit of the store?
"Damn, what's the question?" A person searches for a product on the Internet, gets to my site, buys.
- Why is he buying? — said Igor.
— YES BECAUSE IN THE TOP! - boiled Oleg.
- I understand you, Oleg. Why do you want to create a store for SEO, and not for people?
- Igor, I thought you understood ... What is not clear then? For a person to find my product, where should the site be? Wow, in the TOP. And what do you need to be in the TOP? SEO promotion. I already made shops and made money on them, why are you showing off then?
ps I'm tired, but maybe I'll continue for 10 likes :-))

Answer 2

In order to start promoting the store - sort it out with the search engine in which you plan to promote. Then, using the keyword planner for Google or Yandex Wordstat for Yandex (or other programs like keytoolpro or keycollector), collect queries that need to be divided into groups / sections (clustered). Based on the collected semantics, make product cards with the maximum number of commercial queries with images optimized for them. Don't forget about the traffic from general searches in the style of "Beautiful bed linen" to the main page or About us page. Think over convenient navigation on the site, be sure to write down such sections as Warranty, Delivery, Reviews. You need to make a search filter by price, color, purpose - this, for example, is respected by Google.
No less important for customer trust and conversion are your correctly filled in contact details, the cost calculator on the site (for example, including delivery), a convenient mobile version, human-readable URLs.

Answer 3

First, you were rightly told that the correct semantic core is the basis of the basics in SEO. Use wordstat.yandex.ru or specialized collection SOFT, such as key-collector. Your topic has a very large semantic core. Approximately 1000-2000 requests. Next, cluster it, after which it will become clear what sections you need to create on the site. After that, download the checklist for the technical optimization of the site. For an independent audit, use https://seo-impulse.ru/novosti/provesti-audit-sayt... - good advice. After yourself or with the help of a specialist, eliminate the jambs. Compare your commercial factors with competitors, then create and fill the perfect online store.

Answer 4

1. Analysis of competitors (a lot of tricks and it will immediately become clearer)
2. Semantic core and site structure.
3. Think about the logic of the products (how to add new product categories, which landing pages for them)